In the past, sustainability programs often focused on presenting corporations in a favorable, "charitable" light. Today, however, corporate sustainability initiatives are an integral, strategic element of value creation. As such, they need active top management leadership and governance-level control.
Values create value
Assuming that a business is managed sustainably because it is behaving as "green" and socially responsible as possible in every respect is usually misleading. Business strategy expert and Harvard Business School Professor Michael Porter has found that the secret of successful business strategy is focus. Trying to be the cheapest and highest quality provider for all client segments at the same time rarely leads to success in the marketplace. Instead, it is better to choose a clear strategic position by asking questions such as: What types of clients do I want to serve? What mix of quality and price advantage is most attractive for them? Can I make my products or services unique? Can I provide them in a manner different from my competition, so that a marketplace advantage is created?
The International Sustainable Campus Network (ISCN), in collaboration with the Global University Leader Forum (GULF), recently released Developing Skills for Future Leaders, a report that highlights how future leaders are best trained to address the pressing challenges of the world through full immersion in "living laboratories" of sustainability.
Sustainserv Managing Partner and ISCN Program Manager Bernd Kasemir said "This report highlights state-of-the-art case studies of campus sustainability, provided by 25 of the world's leading universities. This compilation provides inspiration for all of us involved in the training and education of tomorrow's leaders".
Sustainserv, in cooperation with Ernst Basler + Partner, has recently completed a study regarding the feasibility of electric mobility in the region Basel Switzerland. The study, which was commissioned by local authorities and energy providers, showed that the electricity grids and electricity production capacity in the region are well equipped for the projected proliferation of electric vehicles. Moreover, from about the year 2020, the need for charging stations for electric vehicles will rise sharply. These are the key findings of a recent study that has examined various scenarios for the future of electric mobility in the area of Basel. The study of Sustainserv was published on the site on December 1st by the Office of Environment and Energy "Basel-Stadt":